Choose a Business Manager around your workflow

Start with the accounts you need

List the ad accounts your team needs, who should manage them, and whether that number is likely to grow. Compare BM1, BM3, BM5 and BM10 around those requirements.

Separate capacity from spending

Account capacity, a daily spending tier and a billing threshold describe different things. Ask which limit applies to which account. Confirm whether unused accounts are included and whether their country or currency can be configured.

Make the specification explicit

• Verification status and creation date, where relevant.
• Available account count and current spending tiers.
• Country, billing currency, time zone and pixel-sharing needs.
• Authorized access, delivery timing and support conditions.